The primary goal of a PR (Public Relations) article is usually to build a brand, but a PR article published online can have a serious positive impact on search engine optimization. A PR article that appears on a strong portal, with a well-placed link to our website, can do a lot to improve your website’s Read more about PR article and search engine optimization[…]
Prior to 2016, one of the most commonly used metrics for search engine optimization was Pagerank. After Google hid the public Pagerank value, a new metric was needed that shows the SEO value of a website relatively realistically. This role is currently played by the DA (Domain Authority) and PA (Page Authority) values developed by Read more about What are Domain Authority (DA) and Page Authority (PA) values?[…]
When a business wants their website to be at the top of Google’s search results using search engine optimization, one of the most important steps in doing so is to put the website’s on-page SEO in order. This means nothing more than that the content, wording, keywords, and layout and settings of the website are Read more about Search engine optimization – on-page SEO[…]
One of the most important factors in having our website rank high on Google’s organic results list is to have a well-functioning, Google-friendly website. This is called technical SEO (SEO = Search Engine Optimization). It’s definitely worth starting with search engine optimization, as the rest of our business will build on it. If we want Read more about Search Engine Optimization – Technical SEO[…]
The year 2012 fundamentally stirred the world of search engine optimization. The update, introduced by Google as the Penguin update, was intended to penalize “link fraud”. Before April 24, 2012, it was relatively easy and inexpensive to advance a website to Google’s search results. […]
In 2011, Google shook a significant portion of web pages with a new large-scale algorithm update. A lot of websites have lost their top position on Google’s search results list and with them the majority of their visitors. The algorithm update has been dubbed Panda update and has undergone several refinements since its introduction. […]
