SEO and search engine optimization articles, guides and tips from Marketing Calculator: how to rank higher on Google and get found by customers.
We asked ChatGPT and Gemini thirteen patient questions across eight healthcare verticals on the Hungarian market. The large chains were almost invisible; small, specialised practices with five-star ratings were not.
GEO decides whether ChatGPT and Google AI recommend your business. A clear definition, a GEO vs. SEO comparison, and the three areas you need to work on.
Keyword research shows what people search for; entity research shows what the AI associates your brand with. The three pillars of GEO research, and why they extend SEO rather than replace it.
The primary goal of a PR (Public Relations) article is usually to build a brand, but a PR article published online can have a serious positive impact on search engine optimization. A PR article that appears on a strong portal,…
Prior to 2016, one of the most commonly used metrics for search engine optimization was Pagerank. After Google hid the public Pagerank value, a new metric was needed that shows the SEO value of a website relatively realistically. This role…
When a business wants their website to be at the top of Google’s search results using search engine optimization, one of the most important steps in doing so is to put the website’s on-page SEO in order. This means nothing…
One of the most important factors in having our website rank high on Google’s organic results list is to have a well-functioning, Google-friendly website. This is called technical SEO (SEO = Search Engine Optimization). It’s definitely worth starting with search…
The year 2012 fundamentally stirred the world of search engine optimization. The update, introduced by Google as the Penguin update, was intended to penalize “link fraud”. Before April 24, 2012, it was relatively easy and inexpensive to advance a website…
In 2011, Google shook a significant portion of web pages with a new large-scale algorithm update. A lot of websites have lost their top position on Google’s search results list and with them the majority of their visitors. The algorithm…
