Generative Engine Optimization: how AI answer engines find, understand and recommend businesses.
We asked ChatGPT and Gemini thirteen patient questions across eight healthcare verticals on the Hungarian market. The large chains were almost invisible; small, specialised practices with five-star ratings were not.
GEO decides whether ChatGPT and Google AI recommend your business. A clear definition, a GEO vs. SEO comparison, and the three areas you need to work on.
Gartner, Google and Semrush data on how buying research is moving into AI assistants — and which industries are most exposed.
We asked ChatGPT and Google Gemini twelve typical buying questions on the Hungarian market. Market leaders, official importers and world brands turned out to be invisible to AI.
Keyword research shows what people search for; entity research shows what the AI associates your brand with. The three pillars of GEO research, and why they extend SEO rather than replace it.
