Webshop marketing is the full toolkit for winning customers for an online store: Google Shopping and Performance Max campaigns, search engine optimisation, Facebook and Instagram product ads, remarketing and precise conversion measurement — run as one system rather than as separate projects. We have worked with online stores since 2007, and when we take over long-running campaigns a 300–400% improvement in efficiency within the first month is common. At one client, return on ad spend went from 300% to 1400%.
What makes webshop marketing work?
Five things, and missing any one of them is usually why a store’s marketing budget underperforms:
- Clear goals and the channels that actually serve them.
- A plan built for your market — based on competitor and demand analysis, not a template.
- Professional campaign setup across Google Ads, Shopping/Performance Max and Meta.
- Measurable results — conversion tracking from day one, so you see revenue rather than clicks.
- Continuous, data-led optimisation — daily fine-tuning, not a monthly glance.
Google Shopping and Performance Max
In Google Shopping ads your products appear with an image, a price and your store name at the top of the results. The shopper sees the price before clicking, so a far higher share of that traffic buys. Performance Max extends the same product feed across Search, YouTube, Gmail, Display and Discover, letting Google’s machine learning place each ad where it is most likely to convert.
Search engine optimisation for online stores
SEO is the long game: category and product pages that rank bring traffic you do not pay per click for, month after month. For stores this means technical health at scale — faceted navigation, canonical handling, product schema — alongside category content that answers what buyers actually search for. It now extends to GEO as well, so that AI assistants recommend your store when shoppers ask them for a supplier.
Facebook and Instagram product ads
The power of Meta campaigns for stores is the product catalogue: dynamic ads built automatically from your feed, shown to people who viewed a product or abandoned a cart, and to audiences who resemble your existing buyers. The catalogue can be connected through a store integration, a CSV feed or Meta Pixel data — we handle the setup either way.
Why work with us?
- Since 2007 in online marketing, with specialists who work specifically on online stores.
- Google Partner — among the first agencies in Hungary to earn the status, with no Google penalty in 19 years.
- A forecast before you sign — expected clicks, enquiries and costs, in writing.
- A fixed management fee with no percentage of your ad spend.
- Every proposal preceded by a free audit of your existing campaigns.
Frequently asked questions
Which channel should an online store start with?
For most stores, Google Shopping and Performance Max deliver the fastest return, because the buyer sees the product and the price before clicking. SEO gives the cheapest traffic over time, and Meta product ads are strongest for remarketing. The combination outperforms any single channel — but if the budget only stretches to one, start with Shopping.
How quickly does webshop marketing produce results?
Paid campaigns bring measurable enquiries and orders within one to two weeks of launch; Performance Max stabilises after four to six weeks of learning. SEO builds over months. Where we take over long-running campaigns, a 300–400% efficiency improvement in the first month is common, simply from fixing structure and tracking.
Do you work with stores outside Hungary?
Yes — we work remotely in English with clients across Europe and beyond. What we need is a product feed in the target market’s language and currency, and clarity on your shipping and returns terms, since both affect Shopping performance directly.
Which store platforms can you work with?
Any platform that can produce a product feed — Shopify, WooCommerce, Magento, PrestaShop or a custom build. Where the native feed is weak, we work with your developer to improve it, because feed quality determines Shopping performance more than campaign settings do.
Ask for a free webshop marketing audit: call +36 20 422 5522 or write to us here.
Last updated: August 2026