Link building is the work of earning references to your site from pages Google already trusts. It remains one of the strongest ranking signals there is — and one of the easiest ways to damage a site permanently if it is done badly. We have been building links since 2007, and in 19 years not one of our clients has received a Google penalty.
Why does link building still matter?
Google reads a link as a vote of confidence: another site staking its own reputation on yours being worth reading. A technically sound, well-written site can only get so far on its own content — on competitive commercial terms, the difference between page one and page three is usually authority, and authority is largely built through links.
What has changed is how that vote is weighed. Fifteen years ago link count drove rankings, which produced link farms, paid directories and comment spam. Google’s Penguin update and everything since shifted the weight decisively from quantity to relevance and trust. Ten links from genuinely visited, topically related sites now outweigh a thousand from a network built for the purpose — and the thousand can cost you the site.
What separates a good link from a bad one?
Worth having
- From a site with real visitors and real editorial standards.
- Topically relevant to what you do.
- Placed inside meaningful content, not in a footer or sidebar list.
- With natural anchor text that varies rather than repeating one keyword.
- Acquired gradually, at a pace that looks like genuine interest.
Worth avoiding
- Link farms and private blog networks built only to pass link equity.
- Bulk directory submissions and automated comment links.
- Exact-match anchor text repeated across every link.
- Hundreds of links overnight — an unmistakable pattern.
- Anything sold by the thousand at a price that makes no editorial sense.
How we build links
PR articles on high-traffic portals
Placed articles on established news and industry sites. These carry two benefits at once: a strong link, and genuine brand exposure to an audience that reads the publication. This is the backbone of link building for competitive markets.
Guest articles on topically relevant sites
Writing genuinely useful pieces for sites whose readers overlap with your buyers. The value comes from relevance rather than raw domain metrics — a link from a mid-sized site in your own field usually beats one from a large but unrelated portal.
Content worth linking to
The most durable links are the ones you did not ask for. Original data, practical guides and tools attract references on their own, and keep attracting them for years. We help identify what in your business is genuinely worth publishing.
Competitor gap analysis
We map who links to the sites outranking you. Those pages have already shown they will link to a business like yours, which makes them the most realistic targets to approach — and it tells you concretely how much authority you need to close the gap.
What you get
- A backlink audit first — including any toxic links inherited from previous work, and what to do about them.
- Steady monthly link acquisition from relevant, genuinely visited sites.
- Full transparency — you see every link we build, where it sits and what it cost.
- No link farms, ever. If a tactic risks your site, we will not use it, whatever it would do for rankings this quarter.
- Reporting that connects links to outcomes: authority, rankings on the terms that matter, and the traffic they bring.
Link building works best as part of a wider SEO programme rather than on its own — links raise the ceiling, but on-site quality determines whether you reach it.
Frequently asked questions
How many links do I need?
There is no universal number — it depends entirely on what the sites currently outranking you have. That is why we start with a competitor gap analysis: it turns a vague question into a concrete target for your market and your keywords.
How long before links affect rankings?
Google needs to find and reassess the linking page first, so movement typically appears over weeks to a few months, and builds as the profile grows. Link building is a compounding investment, not a switch — which is also why a sudden spike looks artificial and is treated as such.
Can bad links from the past be fixed?
Usually, yes. We audit the existing profile, seek removal where that is realistic, and use Google’s disavow tool for the rest. If you inherited an account from an agency that bought links in bulk, this is worth doing before any new work starts.
Do you build links in languages other than Hungarian?
Yes. We work with clients across Europe and beyond, and place links in the target market’s own language and media. Ask for a free backlink audit and we will show you where you stand against your competitors.
Last updated: August 2026