Search engine optimisation is the work of earning positions in Google’s organic results — the traffic you do not pay per click for. The Marketing Kalkulátor has been doing it since 2007, and in 19 years not one of our clients has received a Google penalty. Today that work extends to AI search optimisation (GEO) as well, because a growing share of buyers now ask ChatGPT or Google’s AI Overviews instead of scrolling a results page.
What does search engine optimisation actually involve?
SEO is not one task but three streams of work that have to move together. Fixing only one of them is the most common reason an SEO budget produces nothing.
Technical SEO
Making sure Google can crawl, render and index your site: site structure and internal linking, page speed and Core Web Vitals, mobile rendering, canonical tags, redirects, XML sitemaps and structured data. Nothing else works until this does.
Content and on-page SEO
Keyword research grounded in real search demand, then titles, headings and body copy that answer the question the searcher actually asked. We look at what your competitors rank for and where the gaps are — the topics your market searches for that nobody has covered properly yet.
Off-page SEO and link building
Earning links from sites Google already trusts, which is still the strongest signal of authority there is. We build them steadily from relevant, genuinely visited sites — never from link farms. More on our link building approach.
How long does SEO take to work?
Technical fixes can show up in a matter of weeks. Content and authority work in months, not days: on low-competition terms three to six months is realistic, on competitive commercial terms six to twelve. Anyone promising first-page rankings in a few weeks on a competitive keyword is either buying links that will eventually cost you a penalty, or targeting terms nobody searches for.
The trade-off is worth stating plainly: Google Ads brings traffic tomorrow and stops the day you stop paying. SEO takes months and keeps working afterwards. Most of our clients run both, and use the ad data to decide which keywords are worth the SEO investment.
What you get from us
- A full audit before anything else — technical, content and off-site — with a prioritised action list rather than a PDF of warnings.
- Implementation, not just recommendations. We work with your developer, or do the on-site work ourselves.
- Steady link building from relevant, real sites.
- Monthly reporting in plain English: rankings that matter, traffic, and the enquiries it produced.
- GEO included in the thinking — the same content that ranks in Google is what AI assistants quote, so we structure it to do both.
Frequently asked questions
Can you guarantee first place on Google?
No, and nobody honestly can — Google does not sell organic positions and its algorithm changes constantly. What we can commit to is the work, the measurement and an honest forecast of what is achievable on your keywords in your market. In 19 years we have taken many clients to first place; we have never promised it in advance.
Do you work on non-Hungarian websites?
Yes. We work in English with clients across Europe and beyond. Technical and off-page SEO are language-independent; for content work in a language we do not speak, we handle strategy, briefs and quality control while a native writer produces the text.
What is the difference between SEO and GEO?
SEO competes for a position in a list of links. GEO — generative engine optimisation — competes to be the source an AI assistant cites when it answers a question. AI does not return ten links; it recommends one or two suppliers. Both draw on the same content, which is why handling them together produces results faster than treating them as separate projects.
Is there a risk of a Google penalty?
Only if someone cuts corners. Bought links, spun content and private blog networks can move rankings briefly and then cost you the site. We do not use them — which is why in 19 years no client of ours has been penalised. Ask for a free audit and we will tell you plainly if your current profile carries risk.
Last updated: August 2026