When a business wants their website to be at the top of Google’s search results using search engine optimization, one of the most important steps in doing so is to put the website’s on-page SEO in order. This means nothing more than that the content, wording, keywords, and layout and settings of the website are designed to make it clear to both visitors and Google the main topic of the website. It is our policy to create a website for prospective customers, not Google. However, the two are not in conflict with each other, in fact. When we create a Google-friendly website, it makes the website more user-friendly, as Google pays attention to many elements that are important to the user experience.
One common consideration is the speed at which a website loads, as slow websites are viewed negatively by both users and Google. In contrast, fast web pages also perform better on Google’s organic results list, and users also convert more (convert, subscribe, etc.) to such web pages.
Another important factor in search engine optimization is how rich, unique the text is on a given website. Well-written introductory, company introduction pages, and other content inspire greater user confidence, but Google also appreciates more than just 1-2 sentences.
During the on-page SEO development, our company reveals all the shortcomings that will make the website search engine optimized and thus more user-friendly. After identifying the deficiencies, we will also suggest ways to correct the errors.