GEO — generative engine optimisation — is the work of getting your brand cited and recommended in the answers AI assistants give. A search engine returns ten links and lets the user choose. ChatGPT, Gemini, Perplexity and Google’s AI Overviews recommend one or two suppliers. Either you are in that answer, or for that buyer you do not exist. It is also known as AI SEO, LLM optimisation or answer engine optimisation (AEO) — the same discipline under different names.
The Marketing Kalkulátor was among the first agencies in Hungary to work on GEO, building on 19 years of search engine optimisation experience since 2007.
How is GEO different from traditional SEO?
They draw on the same content, but they compete for different things — which is why optimising for one does not automatically win you the other.
| SEO | GEO | |
|---|---|---|
| The goal | A position in a list of links | Being the source the AI quotes |
| The competition | Ten results per page | One or two recommendations |
| What decides it | Relevance, authority, technical health | Citability, entity clarity, corroboration across sources |
| How you measure | Rankings, clicks, impressions | Share of AI answers that mention you, and how you are described |
| Where the work sits | Mostly on your own site | On your site and across the wider web |
The last row matters most. An AI model rarely takes a claim from a single source: it looks for the same fact stated consistently in several places. That is why GEO is not something you can finish inside your own website.
What does a GEO project involve?
1. Technical GEO audit
Can AI crawlers actually reach your content? We check crawler access — GPTBot, ClaudeBot, PerplexityBot, Google-Extended and the rest — along with your structured data, rendering, and the E-E-A-T signals that mark a source as trustworthy. This is where most sites lose before the race starts: blocked crawlers, content that only appears after JavaScript runs, or no structured data at all.
2. Content GEO audit
Is your content quotable? Models lift self-contained statements that answer a question directly. Marketing prose that takes three paragraphs to say something rarely gets cited. We also check entity clarity — whether it is unambiguous who you are, what you do and where — and where your topic coverage falls short of competitors who are being cited.
3. Off-site GEO audit
What does the rest of the web say about you? Backlink profile, industry and press presence, directories, reviews, and how consistently your details appear across them. This is the corroboration layer, and it is usually the hardest to move — which is exactly why it separates companies that get recommended from those that do not.
4. Strategy, implementation and measurement
The audit produces a prioritised action plan on a 30/60/90-day schedule. From there the work is implementation: fixing what blocks the crawlers, restructuring content so it can be quoted, and building professional reputation across the web. We track how often AI assistants mention you on your key questions, and how they describe you when they do.
Why we do not promise guaranteed AI visibility
If an agency guarantees you a ChatGPT mention, walk away. Nobody controls what a language model outputs: answers vary between models, between versions, between users and between phrasings of the same question. What can be done is remove what blocks you, make your content quotable, and build the corroboration that makes a model comfortable recommending you. That measurably raises how often you appear — it does not make it certain, and anyone claiming otherwise is selling something they cannot deliver.
Is AI recommending you — or your competitor?
We will run a GEO audit of your site by hand — technical, content and off-site — and tell you where you stand today, what is holding you back, and what it would take to change it. Free, and with no obligation.
Frequently asked questions
How long does GEO take to show results?
Technical blockers can be cleared in days, and their effect appears as soon as the crawlers next visit. Content restructuring shows up over weeks. The off-site reputation layer takes months, because it depends on other people publishing about you. Most projects see the first measurable change in AI answers within two to three months.
Do you optimise for ChatGPT or for Gemini?
For both, and for the others. The models differ in detail, but what makes a source citable is broadly the same everywhere: reachable content, unambiguous statements, consistent facts and independent corroboration. We do not build separate campaigns per assistant — we measure each one separately, because results do differ between them.
Does GEO work in languages other than English?
Yes, and smaller language markets are often the bigger opportunity: there is far less competition for citations, so a well-structured site can become the reference source relatively quickly. We work in English and Hungarian directly, and handle strategy and quality control in other languages alongside a native writer.
Is GEO worth it for a small company?
Often more than for a large one. AI answers name a handful of suppliers rather than ranking a page of them, so a focused specialist with clear, well-corroborated content can be recommended alongside far bigger competitors — in a way that a page-three Google ranking would never allow.
Do I need SEO as well, or is GEO enough?
You need both, and they support each other. SEO keeps you visible to the majority of buyers who still use a search engine, and the authority it builds is one of the signals AI models rely on. GEO makes sure you are also present where a growing share of buyers now ask their questions. Handled together, the same content does both jobs.
Last updated: August 2026