Google Ads campaign management means the continuous, measurement-led planning and optimisation of search, Shopping, display, remarketing and YouTube advertising. The Marketing Kalkulátor has managed Google Ads accounts since 2007 as an official Google Partner — at one online-store client, documented return on ad spend rose from 300% to 1400%. Every proposal comes with a forecast, so you know the expected clicks, enquiries and costs before you commit.
Our Google rating is 4.9 across 33 reviews. We are a seven-person team of senior specialists, and in 19 years not one client has received a Google penalty.
What does Google Ads campaign management include?
We cover the whole process: keyword research and competitor analysis, account structure, ad copywriting and A/B testing, conversion tracking through GA4 and Google Tag Manager, then daily optimisation and a monthly report you can actually read.
Search campaigns
Text ads on Google’s results page, shown exactly when someone searches for what you sell. The strongest customer-acquisition format, because it meets demand that already exists.
Google Shopping and Performance Max
For online stores: products appear with image, price and store name. Performance Max combines every Google surface — Search, Shopping, YouTube, Gmail, Display — into one machine-learning campaign. More on Shopping campaigns.
Remarketing
Reaches people who already visited your site. Typically the most cost-effective campaign type, because the audience already knows you.
Display and YouTube
Image and video advertising across millions of partner sites and on YouTube, for brand building and for creating demand where none exists yet. More on YouTube campaigns.
How do we charge?
This is where we differ from most agencies: we take no percentage of your advertising budget. The common model is a base fee plus a share of ad spend, which means the agency invoice grows every time you scale — whether or not the workload grows with it. Our management fee is fixed and depends only on the volume we manage, so your budget goes entirely into your ads, and it is in our interest to make that budget work harder rather than simply grow.
We do not ask for long-term commitment either: an open-ended contract with 30 days’ notice, no lock-in period. Before any proposal we run a free audit and a traffic forecast, so you know what to expect before spending anything. Ask for a free audit.
How does working together start?
- Free audit and forecast — we review the existing account, or the market if you are starting fresh.
- Conversion tracking set up through GA4 and Google Tag Manager, so the data is right from day one.
- Campaign build — keyword research, ad copy, targeting, bidding strategy.
- Optimisation and reporting — daily fine-tuning, monthly plain-English summary.
The first campaigns typically go live within four to five days.
Frequently asked questions
Do you take a percentage of the ad budget?
No. We work on a fixed management fee based on the volume we manage. Raising your budget does not automatically raise our invoice, and every forint or euro of your ad spend goes to Google, not to us.
Does the Google Ads account stay mine?
Yes. We always build campaigns in the client’s own Google Ads account, with full access for you throughout. If the engagement ends, the account, the campaigns and all historical data stay with you.
How soon does Google Ads produce results?
Search campaigns appear from the day they launch, and the first enquiries typically arrive within one to two weeks. Machine-learning campaigns such as Performance Max need four to six weeks of learning before performance stabilises.
Which markets can you run campaigns in?
Any market Google Ads serves. We work remotely in English with clients across Europe and beyond. For ad copy in a language we do not speak, we handle strategy and structure while a native speaker writes the text.
Google Ads or SEO — which should I choose?
They are not substitutes. Google Ads brings traffic immediately and stops when you stop paying; SEO takes months but keeps compounding. Most of our clients run both and use ad data to decide which keywords deserve SEO investment.
Last updated: August 2026