The Google AdWords development team has redesigned the placement of ads on the search page. The ads on the right are gone, and not only 3 but up to 4 ads can now appear in the top position. The development primarily affects those who are trying to reach customers by advertising on a more competitive keyword. As a result of the change, it will not be enough to be in the top 10 advertisers to appear on the first page. Those who gain a significant portion of their customers with Google Adwords in a larger competition should already take a look at their campaigns and take the steps they need to get their ad in the top 4.