When searching for a term in Google, we can regularly find that we can see not only the main page of the first page, but also certain menu items and subpages in the search engine list.
In this case, we are dealing with an Authority site. A website can receive this status if Google considers that website to be highly relevant to a search term. Authority site status is easiest for a company to obtain in its own name, but of course it is much more beneficial to gain this status for a frequently used term that covers its activities.
If a website gets to appear as an Authority site for a frequently used term, we can expect that far more visitors will come to the page than if the page were “only” in the first place in the results list.