Quality Score

Google also places great emphasis on maintaining relevance for ads, as the user experience would be compromised by appearing in the results list. irrelevant ads. In addition, advertisers benefit from having their ads appear specifically to those who are most likely to become customers.

The Google Team has introduced the Quality Score to measure the relevancy of the keywords associated with your ads. Quality Score primarily considers ad text, landing page quality, CTR (keyword clickthrough rate), and other relevancy factors. A Quality Score from 1 to 10, the higher the cost per click for the advertiser.